"FRUŠKA GORA LIME HONEY" – PRODUCT WITH GEOGRAPHICAL INDICATION

At the Novi Sad City Hall, Member of the City Council in charge of economy Goran Sečujski, MSc, welcomed the representatives of the Beekeepers Association "Jovan Živanović" Novi Sad, on the occasion of the acquisition of the status of authorized user of the Fruška Gora lime honey appellation of origin, for the period until 29th January 2018, awarded by the Institute for Intellectual Property of the Republic of Serbia.

- By acquiring this status, the Beekeepers Association is the second organization in Vojvodina, besides the Futog Cabbage, which has obtained the status of an authorized user of an appellation of origin, in this case the Fruška Gora lime honey, and the first organization in Serbia that has registered monofloral honey. The geographical indication, primarily the appellation of origin, is an important marketing tool which gives advantage to producers, i.e. beneficiaries, in comparison to the competition, while the consumers, on the other hand, recognize the product as having higher quality than some other products. We are proud to have two products with geographical indication and authorized users of that indication on the territory of Novi Sad, which are besides quality characterized by the fact that they are from our city – said Goran Sečujski, MSc, adding that the City of Novi Sad will support the participation of these two associations at the upcoming international Agricultural Fair in Novi Sad.

Representative of the Futog Cabbage Association, Mr. Goran Puača, and president of the Beekeepers Association "Jovan Živanović", Miodrag Čupić, also attended the event, and Mr. Čupić said that the Fruška Gora lime honey is far exceeding all the types of lime honey in Europe when it comes to the percentage of pollen.

- Owing to the project "Lime Trees & Honey Bees for Sustainable Development of the Danube Microregion", whose Lead Beneficiary was the City of Novi Sad, while the Beekeepers Association was the partner, representatives of certain associations obtained the product quality certificates in accordance with the standards from the study. It implies the monitoring of production and packaging, i.e. the entire production process, hence certain members of the Association, who had earlier obtained certificates, received the Decision on the Use of the Fruška Gora lime honey geographical indication – said the president of the Beekeepers Association "Jovan Živanović", Mr. Miodrag Čupić.

Novi Sad, 13th March 2015